Retail Marketing: The New Rules of Customer Growth

For the 14th time, WHAT’S GOING ON IN RETAIL®, the leading annual gathering of retailers, brand owners, suppliers and retail professionals, will bring the industry together in Helsinki on 17-18 March 2027.

Under this year’s theme, Retail Marketing: The New Rules of Customer Growth, the seminar explores how retail brands can unlock growth in an era where customer expectations, shopping behaviour and competitive dynamics are changing faster than ever before. The event will also celebrate the industry’s most outstanding achievements through the presentation of the prestigious Retail Marketing Achievement of the Year Awards.

Retail marketing is entering a new era. The winners will be those who truly understand evolving consumer needs, create unforgettable shopping experiences and remove the barriers that stand between customers and purchase decisions.

This year’s programme shines a spotlight on the most compelling trends, breakthrough ideas and boldest retail marketing initiatives. Together, we will explore how barriers to electric vehicle adoption can be overcome, why retail marketing’s greatest opportunity is still being overlooked, and which store concepts emerged as the most inspiring benchmarks of 2026.

Attendees will gain exclusive insights into the world’s most influential retail marketing successes, the growing strategic importance of private labels, award-worthy marketing innovations, and even the industry’s most revealing cautionary tales. Expect fresh thinking, practical inspiration and actionable insights that will help shape the future of customer growth.

This is not a seminar about how retail is today.

This is a seminar about how retail will evolve tomorrow, and how the industry’s most ambitious leaders can help shape that future.

Markku Mäenpää
Director, Marketing & Retail
WHAT’S GOING ON IN RETAIL® Seminar