BRIEFLY IN ENGLISH

The seminar for shopper and retail experts WHAT´S GOING ON IN RETAIL® will be held on 19-20 March 2025 in the Helsinki Metropolitan Area.

Key themes and topics for 2025 include the culture of data-based management, commercial accessibility and responsibility of online shopping, Retail Media, Generation Z purchasing behavior, the competitive advantage created by 55+ in the retail environment and an experiential store.

A new element is the RETAIL MARKETING ACTS OF THE YEAR 2024 award, which will be announced at the seminar.

As always, the speakers represent retail sales and marketing professionals from Finland and abroad.

In this seminar, you can enjoy tailor-made presentations by leading experts. It is also a great opportunity to discuss and network with the retail professionals. In fact, the attending sales and marketing professionals alone are reason enough to register for the seminar.

The structure and pricing of the seminar have been developed, so you are able to either enjoy performances for the full two days or choose the presentations that interest you from selected days.

Most of the seminar presentations will be in Finnish, but there are few presentations in English as well.

More information:
markku@qna.fi +358 50 3100 651 (Markku Mäenpää)